Hot Air Balloon Rides in Pamukkale Soar in Popularity, Attracting Investors to the “White Paradise”

Pamukkale, located in Turkey’s Denizli province, continues to draw growing interest from both tourists and real estate investors. Renowned as a UNESCO World Heritage Site, the area offers breathtaking views from hot air balloon rides that reveal its iconic white travertine terraces and the ruins of Hierapolis from above.
Pamukkale ranks second only to Cappadocia in Turkey for balloon tours, operating 40 balloons across 19 companies. In 2024, over 162,000 tourists experienced these sky-high adventures, with projections expecting more than 200,000 visitors in 2025.
Tourism officials highlight how these balloon rides significantly boost the region’s tourism appeal, reinforcing its reputation as a prime destination for real estate investment in Turkey.